In the lead up to Mother’s Day we were briefed to bring charm back to chocolate by showing that the gift of Lindor can still be meaningful.

To do this we focused on the multitude of little things Mums do that have a big impact on our lives, creating a campaign that appreciated these moments in chocolate.  This headline driven campaign stretched across print, ooh, large format, digi and even included custom IOU cards with real Lindor Balls attached to them.

Mother’s Day Campaign
Lindt