An Australian First
Mitsubishi


Role: Art Director

Director: Justin McMillan

Mitsubishi Motors unveiled Australia’s first ever 10 year new car warranty with 10 years capped priced servicing. The all-new Diamond Advantage program coincides with Mitsubishi celebrating 40 years in Australia and heralds its strong commitment to the future. 

Clever match-cuts take you from archival footage to modern day driving scenarios, highlighting Mitsubishi’s long history of pioneering world firsts. From being first to win the grueling Dakar Rally a record 12 times, to launching the first Plug-in Hybrid Electric SUV, to now upping the ante with a ground breaking Australian first 10 year warranty and service guarantee.








Eating away our future
Conservation International


Role: Art Director

Copywriter: Anastasia Albouze

For the Young Spikes 2020 film competition we were tasked with communicating that “Conservation International works to protect oceans at scale to ensure sustainable practices for long-term seafood security”.

Eating away our future dramatises the consequences of continual unsustainable seafood practises while highlighting Conservation International’s role in preventing this dystopia. The spot utilises the motif of the giant eating utensils to symbolise society's insatiable desire for seafood. The catch… as we continue to eat unsustainably, we literally eat into our future.

We position Conservation International as the champion of sustainability. Highlighting how their unique multi-dimensional approach mobilises the Government, business, and community sectors to fight for a sustainable tomorrow.

After many long days and nights of hard work we we’re proud as punch to be shortlisted in the top ten and the only team representing Australia.





Wherever Weekend Mitsubishi Eclipse Cross


Role: Art Director

To celebrate the launch of Instagram star, Jade Tunchy, coming onboard as the new Eclipse Cross brand ambassador we created a social competition offering our audience the opportunity to win a luxury weekend away for two with a Mitsubishi Eclipse Cross.

Building on the Eclipse Cross brand platform, ‘Here now, for wherever next’, we created a spontaneous road trip with a difference - tearing up a map, putting the pieces in a hat and like a lucky dip, we let fate decide Jade and Lachy’s wherever next.




Bloopers.






Landing page.

Help a Little Sister Fly
Sister 2 sister // NIVEA


Role: Art Director/Designer

SISTER2sister is a Nivea-supported charity that pairs Big Sister mentors with ‘Little Sisters’ – young girls in the community at great risk from abuse and neglect. Here the Big Sisters share these young girls’ redemption stories with their Little Sisters right by their side.
 
The campaign scope included digital 4 x 30s TVCs, Ooh, print, digi and a new website.










Lawson’s Law
Goodman Fielder

Role: Art Director
Photographer: Jon Bader


With a slice so substantial you’ll need a bigger toaster, we needed to create a campaign with an attitude big enough to match. So, lash on the butter and load up the toppings because there is no room for diets here – after all It’s Lawson’s Law.