IN A PICKLE

In 2023, for the first time in seventeen years, the HiLux was dethroned as Australia’s best selling car.

People had forgotten how iconically dependable the HiLux is. And how, if you’ve got one, you’ll most likely be saving the day when other utes can’t.

This was our gentle (and muddy) reminder.

Director:                Tim Bullock via Scoundrel
VFX:                       Blockhead
Photographer:       Janyon Boshoff

CRICKET SHOT ON iPHONE 17 PRO

To celebrate the Ashes, cricket's biggest moment, we captured Australian Test cricketers with iPhone 17 Pro's all new camera system from angles only iPhone could.

Director:                Jacob Sutton
Sound:                   Massive Music
Retouching:          Cream

From A to Anywhere

I’ve always wanted to make a campaign about staring into the void. After all, it’s what we get paid to do all day.

So, to unite the disparate brands of one of Australia’s biggest energy providers, we explored the daydreams of people determined to reach their Anywhere.

The dynamic “A to Anywhere” platform we created is now used in every corner of the business.

Director:                Joel Harmsworth via MOFA
Photographer:      Dick Sweeney
Audio:                    Heckler Sound

TENNIS HEADS DRAWN ON iPAD

Every January, Australia ascends into tennis madness as the country's biggest global sporting event, the Australian Open, takes over Melbourne.

While every other brand focused on the athletes competing, we teamed up with cartoonist Sam Cotton to tell the stories of the often overlooked Grandslam superstars - Drawn on iPad, Shot on iPhone.

Director & Illustrator:                Sam Cotton

CELEBRATING WHATEVER YOU CALL US

To commemorate their 150th birthday, Heineken Global briefed various markets to celebrate all the different nicknames people give to Heineken.

Apart from Heiny, Australia didn’t have that much to offer. So we looked to the endless array of nicknames Aussies have given to beer over the years. And what a fun exercise that turned out to be.