Help a Little Sister Fly
Sister 2 sister // NIVEA

Role: Art Director/Designer

SISTER2sister is a Nivea-supported charity that pairs Big Sister mentors with ‘Little Sisters’ – young girls in the community at great risk from abuse and neglect. Here the Big Sisters share these young girls’ redemption stories with their Little Sisters right by their side.
 
The campaign scope included digital 4 x 30s TVCs, Ooh, print, digi and a new website.