IN A PICKLE

In 2023, for the first time in seventeen years, the HiLux was dethroned as Australia’s best selling car.

People had forgotten how iconically dependable the HiLux is. And how, if you’ve got one, you’ll most likely be saving the day when other utes can’t.

This was our gentle (and muddy) reminder.

Director:                Tim Bullock via Scoundrel
VFX:                       Blockhead
Photographer:       Janyon Boshoff